Don Draper Approved Advertising

With our discussion around Mad Men still "on the brain" I thought I would share some favorite advertising campaigns that I have seen recently.

In the culturally creative category, we have Target's latest coupon mailer. Have you seen this? Haiku-pons! Genius! Each page of coupons consists of three panels and each panel contains a haiku for an advertised product.

For example, near a coupon for cheese we have:

If that weren't enough, the detachable coupons are interchangeable so you can make your own original haikus with distinct meanings. Check out some of my original creations:

Saucy, eh?


I think I just entered Haiku Nirvana

Before I show the next ad, I will run the disclaimer that I am not a Wal-Mart fan. I don't shop there and I will never shop there if another option is available. This commercial, however, made me laugh out loud. Bravo, Martin Agency.

Finally, while it's not a recent advertising campaign, I would have to say that one of my favorite series of commercials are the Dos Equis "most interesting man in the world" spots. Some of my favorite lines:

"Sharks have a week dedicated to him."

"If he were to pat you on the back, you'd put it on your resume."

"He has dissected frogs that are alive and happy to this day."

"He is the only man to ever ace a Rorschach test."

Don Draper would definitely approve.

The Edge of Seventeen

It's that time of year when the blog musings center on my grief journey. Every year, it seems like we are busy with end-of-the-year school activities and the start of summer, planning vacations, and then (kablam)...it's almost July 9. Grief is funny. Grief is weird. I remember very early after Charlotte died, I watched the movie Rabbit Hole. There's an amazingly poignant scene where Nicole Kidman's character is talking with another woman who lost a child over 10 years before (played by Dianne Wiest). She talks about grief being like a brick in your pocket. It never goes away. Sometimes you can even forget it's there. But it comes back and makes its presence known from time to time. And (she says) "it's what you have of them." I probably did not fully realize then what a powerful and true analogy that is. As time goes on, our grief changes. Yet, it is always there on the edge of things. It sits in that pocket and sometimes makes itself known. This...

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If the last few years have taught us anything, it is that life is complicated and challenging in many ways. Most days, I'm exhausted. Are you exhausted? During the early part of 2022, though, I had the chance to read three books that really helped me frame my frustration, angst, and anxiety about the world. All of these books are recently published, based on solid research, and approach their subjects in a way that makes them understandable and relatable to everyone. If you read even one of these books, I guarantee that you will learn things, gain perspective about the world, and discover insights about yourself and your humanity. Each book also touches on the role the COVID-19 pandemic has had on our lives and on our society so they are certainly timely. I will share my individual reviews for each book that I published on my Goodreads profile. If you have read any of these books recently, would love to hear your thoughts as well! Atlas of the Heart by Brene Bro...

I See What You Meme

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