Skip to main content

Don Draper Approved Advertising

With our discussion around Mad Men still "on the brain" I thought I would share some favorite advertising campaigns that I have seen recently. 

In the culturally creative category, we have Target's latest coupon mailer. Have you seen this? Haiku-pons! Genius! Each page of coupons consists of three panels and each panel contains a haiku for an advertised product.

For example, near a coupon for cheese we have:

If that weren't enough, the detachable coupons are interchangeable so you can make your own original haikus with distinct meanings. Check out some of my original creations:

Saucy, eh?
I think I just entered Haiku Nirvana

Before I show the next ad, I will run the disclaimer that I am not a Wal-Mart fan. I don't shop there and I will never shop there if another option is available. This commercial, however, made me laugh out loud. Bravo, Martin Agency.

Finally, while it's not a recent advertising campaign, I would have to say that one of my favorite series of commercials are the Dos Equis "most interesting man in the world" spots.  Some of my favorite lines:
"Sharks have a week dedicated to him."
                      "If he were to pat you on the back, you'd put it on your resume."
                                 "He has dissected frogs that are alive and happy to this day."
                                        "He is the only man to ever ace a Rorschach test."

Don Draper would definitely approve.


Popular posts from this blog

Life is short. Do all the things.

As I spend my 2nd Mother's Day without my mother and my 10th Mother's Day without my One of my favorite multi-generational pics of me, my mom, and Charlotte.  first-born, I'm probably more reflective than usual. I blame the burgeoning pandemic . I'm still struggling with survivor guilt and an irrational, imaginary pressure to be more productive than I should be in a time of stress. I try to balance managing the influx of information for both my mental health and my need to be well-informed. I'm managing a new household with kids learning from home, replacing rehearsals and school with online tutoring, drum lessons, and playdates; none of which, by the way, are adequate substitutions for the real thing.  I'm trying to embrace the new opportunity for more restful weekends (much needed) with my desire to still do as much as I can to be a force for good. I'm reminded of one of my favorite quotes by E.B. White:  "I arise in the morning torn between a

Remembering the Normal

Science tells us that human memory is faulty . We want to think that we will remember certain moments forever like they are encased in carbonite. In reality, we look back on events and retell our stories to friends and colleagues. The story always shifts a little in the process and by the time we have told the story 1000 times, it has changed. It's not (usually) an outright lie. It's just that our brain betrays us. Even our collective memories of major national events that are witnessed by millions of people can be faulty. One study suggests that up to 40% of people changed certain elements of their remembrances of 9/11 as time passed. Something to seriously consider as our recent national discussions about history have claimed the center stage and we continue to live in "unprecedented" times.  Side note: anybody else yearning for some precedented times again?    Fifteen years ago this week, Charlotte Jennie was born. I recounted a lot of her birth story on this

The Stages of Grief: COVID Edition

It's 2020. It's almost Christmas. We're still in the middle of a pandemic. In fact, we are experiencing what appears to be an incredible surge that is exerting tremendous pressure on our healthcare and social service system. The headlines are clear: we're not done with this madness and December 31, 2020 will not magically be the "end of it".  Earlier in the year, our family thought about whether we might be able to travel at this time. We thought that maybe the curve would be flat enough that we could take a few days away from home during the Christmas holidays. We realized that the pandemic would still be happening, but with the right protections and with prolific mask usage, we could get a much-needed change of scenery. During what is now (clearly) a delusional thought process, we booked a stay in Gatlinburg, Tennessee for the week of December 19th. Spoiler alert: we canceled the trip almost two weeks ago.  Canceling this trip was not a tragedy. In fact, I