Don Draper Approved Advertising

With our discussion around Mad Men still "on the brain" I thought I would share some favorite advertising campaigns that I have seen recently.

In the culturally creative category, we have Target's latest coupon mailer. Have you seen this? Haiku-pons! Genius! Each page of coupons consists of three panels and each panel contains a haiku for an advertised product.

For example, near a coupon for cheese we have:

If that weren't enough, the detachable coupons are interchangeable so you can make your own original haikus with distinct meanings. Check out some of my original creations:

Saucy, eh?


I think I just entered Haiku Nirvana

Before I show the next ad, I will run the disclaimer that I am not a Wal-Mart fan. I don't shop there and I will never shop there if another option is available. This commercial, however, made me laugh out loud. Bravo, Martin Agency.

Finally, while it's not a recent advertising campaign, I would have to say that one of my favorite series of commercials are the Dos Equis "most interesting man in the world" spots. Some of my favorite lines:

"Sharks have a week dedicated to him."

"If he were to pat you on the back, you'd put it on your resume."

"He has dissected frogs that are alive and happy to this day."

"He is the only man to ever ace a Rorschach test."

Don Draper would definitely approve.

The Edge of Seventeen

It's that time of year when the blog musings center on my grief journey. Every year, it seems like we are busy with end-of-the-year school activities and the start of summer, planning vacations, and then (kablam)...it's almost July 9. Grief is funny. Grief is weird. I remember very early after Charlotte died, I watched the movie Rabbit Hole. There's an amazingly poignant scene where Nicole Kidman's character is talking with another woman who lost a child over 10 years before (played by Dianne Wiest). She talks about grief being like a brick in your pocket. It never goes away. Sometimes you can even forget it's there. But it comes back and makes its presence known from time to time. And (she says) "it's what you have of them." I probably did not fully realize then what a powerful and true analogy that is. As time goes on, our grief changes. Yet, it is always there on the edge of things. It sits in that pocket and sometimes makes itself known. This...

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It's been a while since I used the blog to share my thoughts. What started as some random musings turned into much more than a Facebook post. I started writing this over a week ago but it's taken a minute to actually hit the publish button. Thanks for your patience. Welcome back. It has been a week (or two) . One of those weeks where everything happens all at once. A week where things need to happen in a particular order or everything‘s going to go to shit. A week where you just seem to go from one thing to the next thing and you’ll figure out what’s going to happen next as it goes along. A week full of work and family and rest and sleeplessness and it never feels like there’s enough time for anything. But somehow it all works out. A plaque on the library walk in NYC My week started with a trip for work to NYC. It coincided with my birthday. Because of that, I had all kinds of feelings all week about life in general. The week ended with a trip to Florida that, unfortun...

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I think about Charlotte every single day. However, this time of year, I'm flooded with all kinds of memories as we commemorate the anniversary of her birth. This year feels like a bit of a milestone. Sixteen. If cancer had not taken her life back in 2010, I have a feeling I would be planning a massive birthday celebration this year. 16 always feels like a landmark year in someone's life. I have been thinking a great deal about the last birthday party we had for Charlotte in 2009. We didn't know it at the time, but we were halfway through her treatment journey. We had been through three major brain surgeries and a few rounds of inpatient chemotherapy. Treatments were not going well. In fact, right after her birthday, we would make the trip to Houston, Texas where we would settle in for about 10 weeks of proton beam radiation treatments and a new customized chemotherapy protocol. This was the unspoken "last chance option" to beat that aggressive brain tumor into ...

I See What You Meme

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